Jim Austin - 715-323-3588
Managing Director, Targeted Content Inc.
Mike Schweiss - 507-426-8273
Owner, Schweiss Doors
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Mercedes-Benz and Schweiss Doors travel same route of class and quality
FAIRFAX, Minn., July 7, 2020 – When you think of top-quality car lines, Mercedes-Benz is one of the first that comes to mind. When you think of top quality in bifold and hydraulic doors, it’s a big ditto for Schweiss Doors.
When Mercedes-Benz of St. Louis erected a new building and parking garage on Hampton Avenue, it was a Schweiss bifold glass designer door that was incorporated at the new dealership. The Schweiss bifold liftstrap door measures 23-feet, 11 inches by 9 feet, 4 inches and is equipped with electric photo eye sensors, manual latch system, a door base safety edge, black liftstraps and a top drive motor.
PARIC Corporation of St. Louis built the 90,000-square-foot building and Zumwalt Corporation of St. Louis installed the bifold door. The full-service dealership offers new and used cars along with a service department.
Brian Stoesz of PARIC Corporation says the door was specified by the architectural firm, archimania of Memphis, Tenn., which was awarded for its design work on the Mercedes-Benz dealership in Memphis.
Greg Price, AIA, LC, of archimania served as the lead architect on the project and said it was a requirement from Mercedes-Benz USA to have a glass façade on all sides of the building.
“When you get into high-speed doors or recoiling doors, you can always tell they look particularly different than the rest of the façade,” Price says. “The Schweiss bifold system is just like an aluminum frame system like the rest of the building, only with a steel frame. It really gave us the opportunity to look the same, consistent, and still be operable for the owner to get their cars in and out.”
Price says an internet search led him to other door manufacturer products.
“The Schweiss site gave us the better views and more defined specs, which led us to gravitating toward using Schweiss because it just fit better,” he says. “The marketing sold me on liftstraps, just because it made more sense.”
The new Mercedes-Benz dealership is able to provide a space that is sleek and modern, while offering clients a higher-quality and more comfortable experience. Price says there is a showroom about the size of a double garage behind the delivery center. When a customer purchases a car, it is put in that room for a new car buyer to learn how to use all the bells and whistles. The backside of that room has a big double glass door to move cars in and out of the showroom. The bifold door is used 10-15 times a day.
“I think Schweiss doors are cool, just because of the design of the steel frame that you put the aluminum glazing system into so it can match the rest of the building,” Price says. “That’s a really big selling point for me. It’s an interesting door and when it’s open, it creates its own canopy. A regular coiling of overhead door is just kind of plain.”
Schweiss Doors is the premier manufacturer of hydraulic and bifold liftstrap doors. Doors are custom made to any size for any type of new or existing building for architects and builders determined to do amazing things with their buildings, including the doors. Schweiss also offers a cable to liftstrap conversion package. For more information, visit www.bifold.com.
MercedesBenz1: Mercedes-Benz of St. Louis constructed a new 90,000-square-foot building at a new location. On that building is a Schweiss commercial bifold glass designer door, measuring 23 feet, 11 inches by 9 feet, 4 inches. The door opens to bring new cars into the showroom where buyers can learn all about their new car.
MercedesBenz2: The Schweiss bifold door gives the dealership convenient access to its showroom. The door opens and closes about 10 to 15 times a day.
MercedesBenz3: When the bifold door is closed it blends in nicely to the rest of the building’s professional look.
MercedesBenz4: The bifold door can be stopped at any level. When completely open it offers a convenient canopy over the building opening. When closed, it gives a weathertight seal.
MercedesBenz5: Very strong liftstraps and a top-drive motor move the bifold door to any position. A manual latch system locks the door in tight to the building.
MercedesBenz6: The St. Louis Mercedes-Benz dealership’s new building sparkles like a diamond at night. Glass all around, including the Schweiss bifold door, lets customers see inside the building 24 hours a day.